Strategic International Management
Text and Cases
Strategic International Management takes a global perspective and covers the major aspects of international business strategies, the coordination of international companies and the particularities of international value chain activities and management functions. The book provides a thorough understanding of how Production & Sourcing, Research & Development, Marketing, Human Resource Management and Controlling have to be designed in an international company and what models are available to understand those activities in an international context. The book offers 20 lessons that provide a comprehensive overview of all key issues. Each le…
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Produktdetails
Weitere Autoren: Schramm-Klein, Hanna / Zentes, Joachim
- ISBN: 978-3-8349-8332-9
- EAN: 9783834983329
- Produktnummer: 33413814
- Verlag: Gabler, Betriebswirt.-Vlg
- Sprache: Deutsch
- Erscheinungsjahr: 2011
- Seitenangabe: 470 S.
- Plattform: PDF
- Masse: 4'727 KB
- Auflage: 2009
- Abbildungen: 124 schwarz-weiße Abbildungen, 53 schwarz-weiße Tabellen, Bibliographie
Über den Autor
Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland. He holds the Liebherr/Richemont Endowed Chair for International Management and is responsible for the Master of Arts in European Business at the University of Fribourg. Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany. She holds a Chair for Marketing and teaches International Marketing, Marketing and International Management at the University of Siegen and in different MBA programmes. Joachim Zentes is Professor of Management and Marketing at the Saarland University, Saarbrücken, Germany. He is Director of the H.I.MA. (Institute for Commerce & International Marketing) and Director of the Europa-Institut at Saarland University. He holds a Chair in Business Adminstration, with a focus on Foreign Trade and International Management.
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