Stefan (Hrsg.) Schmid

Internationalization of Business

Cases on Strategy Formulation and Implementation

Buch

This book illustrates the various facets of internationalization in managerial practice, starting with a strategic outline of the many options firms have when formulating internationalization strategies. Designed as a textbook for Bachelor, Master and MBA classrooms, the core of the book consists of six case studies on firms from diverse industries, such as sporting goods, aviation, grocery discount, motorcycle, computer and IT, and fast-food. The cases present a variety of ways of entering and operating in foreign markets, such as export, franchising, joint ventures, strategic alliances, greenfield-investments, acquisitions and mergers. In a… Mehr

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Produktdetails

ISBN: 978-3-319-74088-1
EAN: 9783319740881
Produktnummer: 25486147
Verlag: Springer Nature EN
Sprache: Englisch
Erscheinungsjahr: 2019
Seitenangabe: 171 S.
Masse: H23.5 cm x B15.5 cm 442 g
Auflage: 1st ed. 2018
Abbildungen: Farb., s/w. Abb.
Gewicht: 442
Sonstiges: Graduate

Über den Autor

Stefan Schmid is Professor of International Management and Strategic Management at ESCP Europe Business School in Berlin, Germany. He has published widely on internationalization of firms and is one of the leading experts in the field.