Analytics in Smart Tourism Design
Concepts and Methods
This book presents cutting edge research on the development of analytics in travel and tourism. It introduces new conceptual frameworks and measurement tools, as well as applications and case studies for destination marketing and management. It is divided into five parts: Part one on travel demand analytics focuses on conceptualizing and implementing travel demand modeling using big data. It illustrates new ways to identify, generate and utilize large quantities of data in tourism demand forecasting and modeling. Part two focuses on analytics in travel and everyday life, presenting recent developments in wearable computers and physiological m…
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Produktdetails
Weitere Autoren: Fesenmaier, Daniel R. (Hrsg.)
- ISBN: 978-3-319-44262-4
- EAN: 9783319442624
- Produktnummer: 20249738
- Verlag: Springer-Verlag GmbH
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Seitenangabe: 307 S.
- Masse: H24.1 cm x B16.0 cm x D2.3 cm 653 g
- Abbildungen: Book; 10 schwarz-weiße und 13 farbige Abbildungen, Bibliographie
- Gewicht: 653
Über den Autor
Zheng Xiang is Associate Professor in the Department of Hospitality and Tourism Management at Virginia Polytechnic Institute and State University. His research interests include travel information search, social media marketing, and business analytics for the tourism and hospitality industries. He is a recipient of Emerging Scholar of Distinction award by the International Academy for the Study of Tourism and board member of International Federation for IT and Travel & Tourism (IFITT). He is currently Director of Research and Awards for IFITT. Daniel R. Fesenmaier is Professor and Director of the National Laboratory for Tourism & eCommerce, Eric Friedheim Tourism Institute, Department of Tourism, Recreation and Sport Management, University of Florida. He is author, co-author and co-editor of several books focusing on information technology and tourism marketing including Tourism Information Technology. He teaches and conducts research focusing on the role of information technology in travel decisions, advertising evaluation, and the design of tourism places.
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