Alex Rovira

Good Luck: Creating the Conditions for Success in Life and Business

Buch

The International Best-Seller That Has Swept the World-A Simple Yet Powerful Tale About How to Seize Opportunity and Achieve Success in One's Life and WorkHeartwarming! It will be a classic. I think it will fascinate both adults and children, much like The Little Prince.-Philip Kotler, author, Marketing ManagementYou won't have much good luck if you do the wrong thing. This book makes that all-important thing eminently clear.-Jack Trout, management guru, and coauthor, The 22 Immutable Laws of MarketingThis book is telling and revealing. It clearly shows why some and not all have success in life. Good luck is the secret.-Marco Jesi, president,… Mehr

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Produktdetails

Weitere Autoren: Trías De Bes, Fernando

ISBN: 978-0-7879-7607-1
EAN: 9780787976071
Produktnummer: 9178662
Verlag: Jossey Bass
Sprache: Englisch
Erscheinungsjahr: 2004
Seitenangabe: 144 S.
Masse: H22.2 cm x B14.5 cm x D1.1 cm 333 g
Gewicht: 333

Über den Autor

Alex Rovira heads the qualitative division of marketing consulting firm Salvetti & Llombart. He is coauthor (with Bernard Dubois) of the Spanish version of Understanding the Consumer.Fernando Trías de Bes cofounded and directs Salvetti & Llombart. He is coauthor (with Philip Kotler) of Lateral Marketing.They are professors at ESADE, one of Spain's most respected business schools, and have worked with many top organizations, including Bayer, Chrysler, Credit-Suisse, Dannon, Frito-Lay, Hewlett-Packard, Mercedes-Benz, Microsoft, Morgan Stanley, Nestlé, Oxfam, Paramount, Pepsi, Sony, and Universal.