Do the Right Thing
People matter most. Everyone knows that. But most companies would rather slash costs, cut headcount, replace well-paid employees with lower-paid employees or outsourced workers, and reduce customer service. No wonder so many fail and how others focused on doing the right thing can remain profitable and growth-oriented for decades. James Parker shows why doing the right thing isn't just naïve feel-goodism: it's the most powerful rule for business success. Parker's stories won't just convince readers: they'll move them. He tells how, after 9/11, Southwest made three pivotal decisions: no layoffs, no pay cuts, and no-penalty, no-questions-asked…
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Produktdetails
- ISBN: 978-0-13-276357-8
- EAN: 9780132763578
- Produktnummer: 19549748
- Verlag: Pearson Academic
- Sprache: Englisch
- Erscheinungsjahr: 2008
- Seitenangabe: 288 S.
- Masse: H23.3 cm x B15.4 cm x D1.5 cm 387 g
- Gewicht: 387
Über den Autor
James F. Parker served as CEO and vice chairman of the board of Southwest Airlines from June 2001 through July 2004, three of the airline industry's most challenging years. During Parker's tenure as CEO, Southwest Airlines was named one of America's three most admired companies, one of America's 100 best corporate citizens, one of the world's most socially responsible companies, and worldwide airline of the year. Parker's proudest accomplishment, however, comes from the fact that Southwest was the only major airline to protect the jobs of all its employees, while also remaining profitable after 9/11. He is a member of the MIT Leadership Center Advisory Council at the MIT Sloan School of Management. A lawyer by trade, he spent fifteen years as General Counsel of Southwest Airlines before being selected to lead the company. He is currently a member of the board of directors of Texas Roadhouse, Inc.
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