Toward Cross-Channel Management
A Comprehensive Guide for Retail Firms
In the age of cross-channel commerce, successful firms must identify, develop, and implement the right cross-channel services to attract and satisfy their target customers. This book aims to assist multi-channel players to increase their company's performance and enhance their overall value proposition by showing how to select the appropriate cross-channel strategy and how to establish synergies between online and offline channels.
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Produktdetails
Weitere Autoren: Brunner, Felix
- ISBN: 978-3-11-041698-5
- EAN: 9783110416985
- Produktnummer: 17972737
- Verlag: De Gruyter Oldenbourg
- Sprache: Englisch
- Erscheinungsjahr: 2015
- Seitenangabe: 70 S.
- Masse: H24.7 cm x B17.9 cm x D1.3 cm 284 g
- Abbildungen: 30 farbige Abbildungen
- Gewicht: 284
Über den Autor
Dr. Felix Brunner (Migros Genossenschaftsbund, Zurich); Prof. Dr. Thomas Rudolph (University of St. Gallen)
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