Innovator's Method
Bringing the Lean Startup into Your Organization
Have you ever come up with an idea for a new product or service but didn't take any action because you thought it would be too risky? Or at work, have you had what you thought could be a big idea for your company-perhaps changing the way you develop or distribute a product, provide customer service, or hire and train your employees? If you have, but you haven't known how to take the next step, you need to understand what the authors call the innovator's method-a set of tools emerging from lean start-up, design thinking, and agile software development that are revolutionizing how new ideas are created, refined, and brought to market.To date th…
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Produktdetails
Weitere Autoren: Dyer, Jeff
- ISBN: 978-1-62527-146-4
- EAN: 9781625271464
- Produktnummer: 15922819
- Verlag: Ingram Publisher Services
- Sprache: Englisch
- Erscheinungsjahr: 2014
- Seitenangabe: 288 S.
- Masse: H24.1 cm x B16.1 cm x D2.7 cm 512 g
- Gewicht: 512
Über den Autor
Nathan Furr is a professor of entrepreneurship at BYU's Marriott School of Management and has worked previously as a management consultant, venture capitalist, and entrepreneur.Jeff Dyer is the Horace Beesley Professor of Strategy at BYU's Marriott School of Management. He worked previously as a management consultant, cofounded The Innovator's DNA consultancy, and is the lead author of The Innovator's DNA and numerous other popular books and articles.
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