Global Fashion Brands
Style, Luxury and History
Fashion branding is more than just advertising. It helps to encourage the purchase and repurchase of consumer goods from the same company. This collection explores the meaning behind fashion branding in the context of the contested power relations underpinning the production, marketing, and consumption of global style and fashion.
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V105:
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Produktdetails
Weitere Autoren: Muratovski, Doctor Gjoko (University of Cincinnati) (Hrsg.) / Manlow, Veronica (Brooklyn College, USA) (Hrsg.) / Peirson-Smith, Anne (Nottingham Trent University, UK) (Hrsg.)
- ISBN: 978-1-78320-357-4
- EAN: 9781783203574
- Produktnummer: 16116982
- Verlag: Intellect Books
- Sprache: Englisch
- Erscheinungsjahr: 2014
- Seitenangabe: 295 S.
- Masse: H23.0 cm x B17.0 cm x D1.6 cm 728 g
- Gewicht: 728
- Sonstiges: Professional & Vocational
Über den Autor
Joseph H. Hancock II is associate professor at Drexel University in the Department of Fashion, Product Design, and Merchandising. Gjoko Muratovski is head of the communication design department at the Auckland University of Technology in New Zealand and chairman of the Ideas International Design Week in Australia. Veronica Manlow is assistant professor of business at Brooklyn College. Anne Peirson-Smith is assistant professor in the Department of English at City University of Hong Kong.
1 weiteres Werk von Hancock II, Joseph H. (Drexel University, Philadelphia, USA) (Hrsg.):
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