Global Political Marketing
There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies. Written by a team of 25 international expert authors, the volume explores the impact of systemic features such as the party and electoral system, analysing how parties use marketing through 14 detailed country studies. The book explores the notion that political marketing is used by parties to both…
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Produktdetails
Weitere Autoren: Rudd, Chris (Hrsg.) / Stromback, Jesper (Hrsg.)
- ISBN: 978-1-135-26140-5
- EAN: 9781135261405
- Produktnummer: 18426162
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2009
- Seitenangabe: 320 S.
- Plattform: PDF
- Masse: 1'696 KB
- Abbildungen: 16 schwarz-weiße Abbildungen, 16 schwarz-weiße Zeichnungen, 48 schwarz-weiße Tabellen
Über den Autor
Jennifer Lees-Marshment is Senior Lecturer at the University of Auckland, New Zealand. Jesper Strömbäck is professor in Media and Communication and Lubbe Nordström Professor and Chair in Journalism at Mid Sweden University, where he is also research director at the Centre for Political Communication Research. Chris Rudd is Senior Lecturer in the Department of Politics at the University of Otago, New Zealand.
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