Harder Than I Thought
Adventures of a Twenty-First Century Leader
Meet Jim Barton, new CEO of Santa Monica Aerospace. Jim's job won't be easy: the company's hemorrhaging cash, struggling to regain investors' trust after an accounting scandal, and striving to transform its military and manufacturing culture to become a global aerospace integrator.Jim isn't real: Harder Than I Thought is a novel. But his story--developed in consultation with seasoned, actual CEOs--contains crucial lessons for all chief executives. Walk in Jim's shoes to engage in challenges that include:1. Formulating and executing strategy2. Managing financial and labor crises3. Fostering a culture of innovation and continuous transformation…
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Produktdetails
Weitere Autoren: Nolan, Richard L. / O'Donnell, Shannon
- ISBN: 978-1-4221-4230-1
- EAN: 9781422142301
- Produktnummer: 22278281
- Verlag: Harvard Business Review Press
- Sprache: Englisch
- Erscheinungsjahr: 2012
- Seitenangabe: 336 S.
- Plattform: EPUB
- Masse: 592 KB
Über den Autor
Robert D. Austin, Richard L. Nolan, and Shannon O'Donnell
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