Social Media Strategy
A Step-by-Step Guide to Building your Social Business
The Social Media Strategy Framework presented in this book offers a unique and comprehensive end-to-end approach. It takes a company from the point of understanding the value of social media for business to the point of implementing a solution that meets its business needs.The Framework is distinguished by several elements: It focuses on building a sustainable use for social media along the business value chain. It aligns with company strategic objectives and business context. It identifies key elements to create a strong foundation for social media use in the company. It separates internal and external social media uses. It is NOT a technolo…
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Produktdetails
Weitere Autoren: Lardi, Kamales (Hrsg.)
- ISBN: 978-3-7281-3558-2
- EAN: 9783728135582
- Produktnummer: 15118108
- Verlag: VDF Hochschulverlag
- Sprache: Englisch
- Erscheinungsjahr: 2013
- Seitenangabe: 106 S.
- Plattform: PDF
- Masse: 7'094 KB
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