Don Peppers

Rules to Break and Laws to Follow

How Your Business Can Beat the Crisis of Short-Termism

Ebook (PDF Format)

Praise for Rules to Break & Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism A fascinating, highly readable synthesis of business principles, technology, sociology and common sense, Rules to Break and Laws to Follow persuasively shows the connection between customer trust and business profits, and then explains how to make it happen. As a bonus, you'll learn how to make your company more innovative, how to ensure your employees actually enjoy what they're doing, and how to deal with the kinds of service and quality breakdowns that occasionally plague any company, even a well-managed one. This book should be on your r… Mehr

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Produktdetails

Weitere Autoren: Rogers, Martha

ISBN: 978-0-470-28802-3
EAN: 9780470288023
Produktnummer: 13961813
Verlag: Wiley
Sprache: Englisch
Erscheinungsjahr: 2008
Seitenangabe: 256 S.
Plattform: PDF
Masse: 1'536 KB

Über den Autor

Don Peppers & Martha Rogers, PhD, are the founding partners of Peppers & Rogers Group and 1to1 Media, the world's premier customer-focused consultancy and award-winning publishing company, now part of Carlson Marketing Worldwide. In addition to hundreds of trade and academic articles appearing in publications including Harvard Business Review, they are the coauthors of the bestselling 1to1 series of business books, available in seventeen languages. In addition, they have written a comprehensive graduate-level textbook, Managing Customer Relationships. Their most recent book was the highly successful Return on Customer, challenging companies to measure business success entirely differently, and documenting the customer base as a revenue-producing asset for businesses, capable of driving a company's long-term economic worth. Peppers and Rogers have been cited on numerous lists of thought leaders and business gurus, and serve on several boards.