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Vance Packard

The Hidden Persuaders

Ebook (EPUB Format)

One of the best books around for demystifying the deliberately mysterious arts of advertising.--SalonFascinating, entertaining and thought-stimulating.--The New York Times Book ReviewA brisk, authoritative and frightening report on how manufacturers, fundraisers and politicians are attempting to turn the American mind into a kind of catatonic dough that will buy, give or vote at their command--The New YorkerOriginally published in 1957 and now back in print to celebrate its fiftieth anniversary, The Hidden Persuaders is Vance Packard's pioneering and prescient work revealing how advertisers use psychological methods to tap into our unconsciou… Mehr

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Produktdetails


  • ISBN: 978-1-935439-53-0
  • EAN: 9781935439530
  • Produktnummer: 22592473
  • Verlag: Ig Publishing
  • Sprache: Englisch
  • Erscheinungsjahr: 2007
  • Seitenangabe: 200 S.
  • Plattform: EPUB
  • Masse: 391 KB

Über den Autor


Vance Packard (1914 -1996) was an American journalist, social critic, and best-selling author. Among his books were the million-selling Hidden Persuaders, The Status Seekers, which described American social stratification and behavior, The Waste Makers, which criticizes planned obsolescence, and The Naked Society, about the threats to privacy posed by new technologies. Mark Crispin Miller is the author of the best-selling books Cruel and Unusual: Bush/Cheney's New World Order, The Bush Dyslexicon, and Fooled Again: How the Right Stole the 2004 Election & Why They'll Steal the Next One Too. An expert in propaganda and media, he teaches at New York University.

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