Customer Data and Privacy: The Insights You Need from Harvard Business Review
Collect data and build trust.With the rise of data science and machine learning, companies are awash in customer data and powerful new ways to gain insight from that data. But in the absence of regulation and clear guidelines from most federal or state governments, it's difficult for companies to understand what qualifies as reasonable use and then determine how to act in the best interest of their customers. How do they build, not erode, trust?Customer Data and Privacy: The Insights You Need from Harvard Business Review brings you today's most essential thinking on customer data and privacy to help you understand the tangled interdependencie…
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Produktdetails
Weitere Autoren: Morey, Timothy / Burt, Andrew / Moorman, Christine / Redman, Thomas C.
- ISBN: 978-1-63369-987-8
- EAN: 9781633699878
- Produktnummer: 33420641
- Verlag: Harvard Business Review Press
- Sprache: Englisch
- Erscheinungsjahr: 2020
- Seitenangabe: 176 S.
- Plattform: EPUB
- Masse: 5'523 KB
Über den Autor
Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 12 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact. Visit hbr.org. Follow @HarvardBiz on Twitter; find us on Facebook and LinkedIn.You can find HBR at:hbr.orgTwitter: @HarvardBizFacebook: @HBRInstagram: @harvard_business_review
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