Marketing National Parks for Sustainable Tourism
This book offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context. It provides a framework to apply marketing principles to inform practices and guide the sustainable management of national parks and protected areas. The main themes address the foundation principles of marketing and contextualise these principles around a series of key insights and challenges related to the delivery of sustainable tourism services in national parks. The book centres on the issues faced by park managers as they address the need to manage national parks sustainably for future generations. It…
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Produktdetails
Weitere Autoren: Schweinsberg, Stephen / Tower, John
- ISBN: 978-1-84541-560-0
- EAN: 9781845415600
- Produktnummer: 20166344
- Verlag: Channel View Publications
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Plattform: EPUB
- Masse: 605 KB
- Auflage: 1. Auflage
Über den Autor
Stephen L. Wearing is Associate Professor at the University of Technology Sydney, Australia and has worked in the field for 25 years. His research interests include ecotourism, community based and volunteer tourism, environmentalism, the sociology of leisure and tourism and social sciences in protected area management.
2 weitere Werke von Stephen L. Wearing:
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