Elements of Copywriting
In the tradition of The Elements of Style, here is a concise handbook of the principles and practice of writing effective ads, brochures, and every other type of copy intended to persuade. It covers writing headlines and body copy as well as increasing readership and response, and goes on to provide copy guidelines for print ads, direct mail, brochures, catalogs, press releases, electronic messages, and more.
CHF 12.60
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
V112:
Lieferbar in ca. 10-20 Arbeitstagen
Produktdetails
Weitere Autoren: Bly, Robert W.
- ISBN: 978-0-02-862630-7
- EAN: 9780028626307
- Produktnummer: 9154383
- Verlag: Pearson Academic
- Sprache: Englisch
- Erscheinungsjahr: 1998
- Seitenangabe: 192 S.
- Masse: 130 g
- Gewicht: 130
3 weitere Werke von Gary Blake:
Bewertungen
Anmelden