The Art of Innovation
Lessons in Creativity from IDEO, America's Leading Design Firm
There isn't a business that doesn't want to be more creative in its thinking, products and processes. In The Art of Innovation, Tom Kelley, partner at the Silicon Valley-based firm IDEO, developer of hundreds of innovative products from the first commercial mouse to virtual reality headsets and the Palm hand-held, takes readers behind the scenes of this wildly imaginative company to reveal the strategies and secrets it uses to turn out hit after hit. Kelley shows how teams:-Research and immerse themselves in every possible aspect of a new product or service-Examine each product from the perspective of clients, consumers and other critical aud…
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Produktdetails
- ISBN: 978-1-78125-614-5
- EAN: 9781781256145
- Produktnummer: 19026280
- Verlag: Profile Books
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Seitenangabe: 320 S.
- Ausstattung: B-Format Paperback
- Masse: H19.8 cm x B12.8 cm x D2.0 cm 259 g
- Gewicht: 259
Über den Autor
Tom Kelley is the best-selling author of Creative Confidence, The Art of Innovation and The Ten Faces of Innovation as well as a partner at the renowned design and innovation consultancy IDEO. As a leading innovation speaker, Tom has addressed business audiences in more than thirty countries. Tom is an Executive Fellow at the Haas School of Business at UC Berkeley and holds a similar role at the University of Tokyo.
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