Concept Marketing for Communities
Capitalizing on Underutilized Resources to Generate Growth and Development
Exceptional communities possessing a definitive sense of place, the cities and towns presented in this book have created or re-created a style, ambience, or character that transcends the ordinary and is used as the basis for community economic development. Adapting the idea of concept marketing, these communities have found a niche or specialty to create community recognition and serve as a basis for garnering external investment, tourism, and other revenue-generating events. This book examines the use of popular and corporate culture, retail establishments, historical tradition, and surrealism in community concept marketing and profiles exam…
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Produktdetails
- ISBN: 978-0-275-96798-7
- EAN: 9780275967987
- Produktnummer: 1776589
- Verlag: Praeger
- Sprache: Englisch
- Erscheinungsjahr: 2002
- Seitenangabe: 182 S.
- Masse: H24.0 cm x B16.1 cm x D1.4 cm 445 g
- Abbildungen: HC gerader Rücken kaschiert
- Gewicht: 445
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