Deep Knowledge of B2B Relationships within and Across Borders
The common thread of the five papers in this volume is that making sense and achieving deep knowledge of three-plus B2B relationships are necessary antecedents for achieving high operating effectiveness, high (on-time) efficiency, and sustaining profits for each firm in these relationships.
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Produktdetails
Weitere Autoren: Baxter, Roger (Hrsg.)
- ISBN: 978-1-78190-858-7
- EAN: 9781781908587
- Produktnummer: 20938844
- Verlag: Emerald Publishing Limited
- Sprache: Englisch
- Erscheinungsjahr: 2013
- Seitenangabe: 380 S.
- Masse: H23.6 cm x B15.9 cm x D3.5 cm 724 g
- Gewicht: 724
- Sonstiges: Postgraduate, Research & Scholarly
46 weitere Werke von Arch G. (Hrsg.) Woodside:
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Improving the Marriage of Modeling and Theory for Accurate Forecasts of Outcomes
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Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing
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