In Defense of Negativity
Attack Ads in Presidential Campaigns
Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elections and even democratic government itself. But John G. Geer here takes the opposite stance, arguing that when political candidates attack each other, raising doubts about each other's views and qualifications, voters--and the democratic process--benefit. In Defense of Negativity, Geer's study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on salient political issues, rather t…
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Produktdetails
- ISBN: 978-0-226-28499-6
- EAN: 9780226284996
- Produktnummer: 2232607
- Verlag: The University of Chicago Press
- Sprache: Englisch
- Erscheinungsjahr: 2006
- Seitenangabe: 218 S.
- Masse: H15.6 cm x B22.9 cm x D1.2 cm 318 g
- Gewicht: 318
- Sonstiges: Professional & Vocational
Über den Autor
John G. Geer is professor of political science at Vanderbilt University. He is the editor of the Journal of Politics, the editor of Politicians and Party Politics, and the author of Nominating Presidents: An Evaluation of Voters and Primaries and From Tea Leaves to Opinion Polls: Politicians, Information, and Leadership.
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