Persuasion in Advertising
Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers
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Produktdetails
Weitere Autoren: O'Shaughnessy, Nicholas
- ISBN: 978-1-134-35410-8
- EAN: 9781134354108
- Produktnummer: 18408566
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2003
- Seitenangabe: 232 S.
- Plattform: PDF
- Masse: 5'267 KB
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