Marketing in the Tourism Industry (RLE Tourism)
The Promotion of Destination Regions
This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.
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Produktdetails
Weitere Autoren: Ashworth, Gregory (Hrsg.)
- ISBN: 978-1-135-08338-0
- EAN: 9781135083380
- Produktnummer: 14830611
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2013
- Seitenangabe: 264 S.
- Plattform: EPUB
- Masse: 3'520 KB
Über den Autor
Multivolume collection by leading authors in the field
5 weitere Werke von Brian (Hrsg.) Goodall:
Marketing Tourism Places (RLE Tourism)
The Promotion of Destination Regions
The Promotion of Destination Regions
Ebook (EPUB Format)
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Marketing in the Tourism Industry (RLE Tourism)
The Promotion of Destination Regions
The Promotion of Destination Regions
Ebook (PDF Format)
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Marketing Tourism Places (RLE Tourism)
The Promotion of Destination Regions
The Promotion of Destination Regions
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