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Ram Charan

What the Customer Wants You to Know

How Everybody Needs to Think Differently About Sales

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'An excellent primer for any business looking to drive better sales results and profitable growth' John A Luke, CEO, MeadwestvacoTop business guru Ram Charan explains why the process of selling is broken - and then how it can be fixedThese days customers want more than great products at great prices: they want you to know how their business works, so that you can make it work better. It is time for companies to re-think their selling processes, and adopt a new, radical but practical approach that produces stronger customer relationships to gain long term rewards. Called Value Creation Selling, it will enable you to:? Gain a deeper knowledge… Mehr

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Produktdetails


  • ISBN: 978-0-14-103687-8
  • EAN: 9780141036878
  • Produktnummer: 19522940
  • Verlag: Penguin Books Ltd
  • Sprache: Englisch
  • Erscheinungsjahr: 2009
  • Seitenangabe: 192 S.
  • Masse: H13.0 cm x B19.6 cm x D1.2 cm 140 g
  • Gewicht: 140
  • Sonstiges: Professional & Vocational

Über den Autor


Ram Charan is a highly acclaimed business adviser, speaker, teacher, and the author or coauthor of many bestselling business books, including What the CEO Wants You to Know and Execution. He has worked behind the scenes at Fortune 100 companies like GE, Bank of America, DuPont, Thomson Financial, Honewell, Home Depot, and Verizon to help senior executives develop and implement strategic plans. Visit www.Ram-Charan.com

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