Ram Charan
What the Customer Wants You to Know
How Everybody Needs to Think Differently About Sales
Buch
'An excellent primer for any business looking to drive better sales results and profitable growth' John A Luke, CEO, MeadwestvacoTop business guru Ram Charan explains why the process of selling is broken - and then how it can be fixedThese days customers want more than great products at great prices: they want you to know how their business works, so that you can make it work better. It is time for companies to re-think their selling processes, and adopt a new, radical but practical approach that produces stronger customer relationships to gain long term rewards. Called Value Creation Selling, it will enable you to:? Gain a deeper knowledge…
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Beschreibung
'An excellent primer for any business looking to drive better sales results and profitable growth' John A Luke, CEO, MeadwestvacoTop business guru Ram Charan explains why the process of selling is broken - and then how it can be fixedThese days customers want more than great products at great prices: they want you to know how their business works, so that you can make it work better. It is time for companies to re-think their selling processes, and adopt a new, radical but practical approach that produces stronger customer relationships to gain long term rewards. Called Value Creation Selling, it will enable you to:? Gain a deeper knowledge of your customer's business? Use this knowledge to improve your customer's margins? Show how your product and expertise is the winning combinationSome day, every company will listen more closely to the customer. In the meantime, this book will show you how to get ahead of the competition.
CHF 18.50
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Produktdetails
- ISBN: 978-0-14-103687-8
- EAN: 9780141036878
- Produktnummer: 19522940
- Verlag: Penguin Books Ltd
- Sprache: Englisch
- Erscheinungsjahr: 2009
- Seitenangabe: 192 S.
- Masse: H13.0 cm x B19.6 cm x D1.2 cm 140 g
- Gewicht: 140
- Sonstiges: Professional & Vocational
Über den Autor
Ram Charan is a highly acclaimed business adviser, speaker, teacher, and the author or coauthor of many bestselling business books, including What the CEO Wants You to Know and Execution. He has worked behind the scenes at Fortune 100 companies like GE, Bank of America, DuPont, Thomson Financial, Honewell, Home Depot, and Verizon to help senior executives develop and implement strategic plans. Visit www.Ram-Charan.com
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