Marketing Management
The classic Marketing Management is an undisputed global best-seller - an encyclopaedia of marketing considered by many as the authoritative book on the subject. This third European edition keeps the accessibility, theoretical rigour and managerial relevance - the heart of the book - and adds: A structure designed specifically to fit the way the course is taught in Europe. Fresh European examples which make students feel at home. The inclusion of the work of prominent European academics. A focus on the digital challenges for marketers. An emphasis on the importance of creative thinking and its contribution to marketing practice. New in-depth…
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Produktdetails
Weitere Autoren: Keller, Kevin / Brady, Mairead / Goodman, Malcolm / Hansen, Torben
- ISBN: 978-1-292-10608-3
- EAN: 9781292106083
- Produktnummer: 31732507
- Verlag: Pearson HigherEducation
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Seitenangabe: 976 S.
- Plattform: PDF
- Masse: 51'622 KB
- Auflage: 3. Auflage
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