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Richard W. Lewis

Absolut Book.: The Absolut Vodka Advertising Story

Buch

The Absolut Vodka advertising campaign has been running nonstop for fifteen years, which, in advertising, is practically forever. Industry insiders hail it as one of the most successful campaigns in the history of advertising, and the star of the ads is always the beautiful, artful, chameleon-like bottle from Sweden. The Absolut ads are celebrated as much for their ingenuity as their longevity. They are full of wit, artistry, and imagination as they deftly communicate the brand's values, often containing little challenges to the reader to interpret just what's happening inside the ad. In this book, Richard Lewis of TBWA Chiat/Day, Absolut's a… Mehr

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Produktdetails


  • ISBN: 978-1-885203-29-8
  • EAN: 9781885203298
  • Produktnummer: 19340465
  • Verlag: Journey Ed
  • Sprache: Englisch
  • Erscheinungsjahr: 1996
  • Seitenangabe: 288 S.
  • Masse: H29.0 cm x B22.9 cm x D1.8 cm 1'520 g
  • Auflage: Original
  • Gewicht: 1520

Über den Autor


Richard Lewis entered the advertising profession in 1978. Since 1987 he has been in charge of the Absolut Vodka advertising account at TBWA/Chiat/Day, overseeing the brands' ever-changing campaign. He lives in Dobbs Ferry, NY with his wife and three children.

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