The Centre Brain
Unleashing Your Persuasive Power
Vital reading for anyone who wants to create communications that cause people to act.' Matt Barlow, CEO, CAPWhen facing a red light, what can you say to turn it green? Hooking an audience? Sweating in a job interview? The results of what you say aren't coincidence. Whether you persuade, or not, is down to whether you use the right prompts. The Centre Brain - the body's action centre - responds to what it hears. And, if the right prompts are used, the brain can be persuaded to act. This book explains why your communication works, or doesn't. Why you prompt action, or don't. The result of a 20-year quest to discover what prompts action, this…
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Produktdetails
- ISBN: 978-0-281-07790-8
- EAN: 9780281077908
- Produktnummer: 22844690
- Verlag: SPCK Publishing
- Sprache: Englisch
- Erscheinungsjahr: 2017
- Seitenangabe: 172 S.
- Masse: H13.1 cm x B19.7 cm x D1.6 cm 240 g
- Gewicht: 240
- Sonstiges: General (US: Trade)
Über den Autor
Steve Adams works with organizations and churches, on brand, story and communication, helping them to use the five Centre Brain prompts to trigger action. A popular conference speaker, Steve has also worked in TV, radio and magazines and as Tearfund's Head of Global Brand and Communication.
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