Sports Business Management
Decision Making Around the Globe
Sports Business Management will equip students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing, and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice.Foster, O'Reilly, and Dvila present a set of modular chapters supported with plenty of examples, mini-cases, and exercises to help students apply the decision-making approach to real-world situations. Covering an international array of sports and organizations - including the Olympic Games, FIFA World Cup, US Major League Baseball, and more - the book also covers unique topics s…
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Produktdetails
Weitere Autoren: O'Reilly, Norm / Dávila, Antonio
- ISBN: 978-1-317-41929-7
- EAN: 9781317419297
- Produktnummer: 28025026
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Seitenangabe: 520 S.
- Plattform: EPUB
- Masse: 10'045 KB
- Abbildungen: 75 farbige Abbildungen, 11 farbige Fotos, 64 farbige Zeichn., 95 farbige Tabellen
Über den Autor
George Foster is the Konosuke Matsushita Professor of Management at Stanford University, USA. His research and teaching includes entrepreneurship, financial analysis, and sports business management. He holds two honorary doctorates. George Foster interacts extensively with executives of many key stakeholders in the sports business ecosystem.Norm O'Reilly is the Richard P. and Joan S. Fox Professor of Management, and Chair of the Department of Sports Administration at Ohio University, USA. He teaches courses in sport management, sport finance, and sport marketing, and is a lifetime Research Fellow of the North American Society for Sport Management. Norm O'Reilly consults regularly across the industry.Antonio Dávila is Professor of Entrepreneurship and Accounting and Control at IESE, University of Navarra, Spain, where he also teaches MBA and PhD courses on sports management. He has authored several books and journal articles on management and received recognition for his writing from the Strategic Management Society.
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Decision Making Around the Globe
Decision Making Around the Globe
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