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Andrew Mcafee

Machine, Platform, Crowd

Harnessing Our Digital Future

Buch

We live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than those from corporate research laboratories.Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd. The balance now favours the second element of the pair, with massive implications for how we run our companies and live our lives. McAfee and Brynjolfsson deliver a penetrating analysis… Mehr

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Produktdetails


Weitere Autoren: Brynjolfsson, Erik
  • ISBN: 978-0-393-35606-9
  • EAN: 9780393356069
  • Produktnummer: 25895085
  • Verlag: W. W. Norton & Company
  • Sprache: Englisch
  • Erscheinungsjahr: 2018
  • Seitenangabe: 416 S.
  • Masse: H21.0 cm x B13.8 cm x D2.5 cm 329 g
  • Gewicht: 329

Über den Autor


Andrew McAfee is the co-director of the MIT Initiative on the Digital Economy and co-author of the best-selling The Second Machine Age and Machine, Platform, Crowd: Harnessing Our Digital Future. He and co-author Erik Brynjolfsson are the only people named to both the Thinkers 50 list of the world's top management thinkers and the Politico 50 group of people transforming American politics.

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