Intellectual Property Strategies for the 21st Century Corporation

A practical approach to the modern management of intellectual property The world has changed significantly in the past decade, resulting in new behavior and practices related to the ownership and management of intellectual property. Intellectual Property Strategies for the 21st-Century Corporation helps executives, attorneys, accountants, managers, owners, and others understand the legal, technological, economic, and cultural changes that have affected IP ownership and management. It provides case studies, practical examples, and advice from seasoned professionals who have adopted new and streamlined methods and practices whether as in-house or outside counsel or service providers. Take a look inside for: A practical yet global approach to corporate IP management An exploration of the numerous new challenges that have changed the ways in which intellectual property is obtained and managed The latest trends in valuation, exploitation, and protection of intellectual property Extensive coverage of the legal, financial, accounting, and general business aspects of intellectual property The combined expertise of lawyers, accountants, economists, and other business professionals Timely and relevant in view of the global economic recession amidst rampant technological development, this book offers new solutions, practices, policies, and strategies as a result of changes in economies and markets, laws, globalization, environment, and public perception.