Ten Types of Innovation

Innovate your way to meaningful and sustainable growthMost scientists agree that we live in one of the greatest times of change in the history of our species. And yet the pace of change is actually increasing...For many firms, this means innovation isn't optional, it's imperative. Customers demand it. Competitors will outflank you if you don't achieve it. Talented employees won't join your firm if you don't deliver it. Analysts expect it. Investors reward it. And yet most people still believe in primitive myths about innovation: It's only about new products and new technology; It's about rare strokes of inspired genius; There's no disciplined, consistent method; etc. These common assumptions are not true.Based on over three decades of path-breaking work on innovation effectiveness, Ten Types of Innovation will help you and your teams know what to do when the stakes are high, time is short, and you really need to build a breakthrough. The solution is to look beyond new products to nine other powerful types of innovation, which can be combined for competitive advantage. The book lays out fresh ways to think, and then explains the actions that allow teams or firms to innovate reliably and repeatedly.Written for entrepreneurs, executives, and innovators on the front line in virtually any industry, anyone who wants to move beyond the folklore and get innovation to really work will find the tradecraft revealed here to be indispensable. Ten Types of Innovation is a must-read for any manager seriously interested in building an innovation culture rather than waiting around hoping for the next immaculate conception.Roger L. Martin, Dean, Rotman School of ManagementThis book provides great frameworks to help you rethink the role innovation plays in your business. It will raise the quality of innovation dialogue from a black art to a serious science.Ralph Jerome, VP of Corporate Innovation, Mars, Inc. Ten Types of Innovation will become the indispensable 'how to do it' textbook of disruptive innovation, providing an executable roadmap for transformative change in any industry.Dr. Nicholas F. LaRusso, Medical Director, Mayo Clinic Center for InnovationThis book distills three decades of innovation research into an action-oriented framework, offering a comprehensive map to guide creative teams as they venture into challenging new territory.Dipak C. Jain, Dean, INSEAD Ten Types of Innovation provides the insights necessary to get you started on your innovation journey.Curt Nonomaque, President and CEO, VHA