Ian I. MITROFF
Managing Crises Before They Happen
What Every Executive and Manager Needs to Know about Crisis Management
Buch
According to Mitroff, one of the world's leading experts on crisis management, the rise in the crisis rate is due to an ingrained it-can't happen-to-us mentality--which, in turn, leads to a total lack of preparedness for crises.
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Produktdetails
Weitere Autoren: ANAGNOS, Gus
- ISBN: 978-0-8144-7328-3
- EAN: 9780814473283
- Produktnummer: 1451170
- Verlag: Harper Collins (US)
- Sprache: Englisch
- Erscheinungsjahr: 2005
- Seitenangabe: 192 S.
- Masse: H18.2 cm x B11.9 cm x D2.6 cm 294 g
- Gewicht: 294
Über den Autor
Ian I. Mitroff is often called the father of modern crisis management. He is a professor in both the Marshall School of Business and the Annenberg School for Communications at the University of Southern California, and is the author of several landmark books, including Managing Crises Before They Happen, The Essential Guide to Managing Corporate Crises, and A Spiritual Audt of Corporate America. He lives in Manhattan Beach, California.
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