More Than a Name: An Introduction to Branding
A modern, visually instructive textbook offering students a comprehensive introduction to the world of branding, from theory to implementation.
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Produktdetails
- ISBN: 978-2-940373-00-0
- EAN: 9782940373000
- Produktnummer: 20909137
- Verlag: Fairchild Books
- Sprache: Englisch
- Erscheinungsjahr: 2006
- Seitenangabe: 240 S.
- Masse: H30.5 cm x B22.2 cm x D2.5 cm 1'288 g
- Reihenbandnummer: 11
- Gewicht: 1288
Über den Autor
Melissa Davis has over 12 years' experience in journalism, branding and corporate communications. She has worked with some of the world's biggest brands, including Apple, Shell and Microsoft, consulting on communication strategies and brand campaigns. Melissa is now based in London and advises corporations on social responsibility programs. Jonathan Baldwin is a lecturer in design history, theory and practice at Dundee University, Scotland. He teaches and writes on issues related to popular culture, the media, graphic design and higher education. He has experience working as a professional graphic designer and has contributed to many publications and conferences on art and design in higher education.
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