Leslie M. Meier

Popular Music as Promotion

Music and Branding in the Digital Age

Buch

'Business-as-usual' has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges - and what is at stake for music makers and for culture.Today, recording artists are positioned as 'artist-brands' and popular music as a product to be licensed by consumer and media brands. Leslie M. Meier examines key consequences of shifting business models, marketing strategies, and the new 'common sense' in the music industries: the gatekeeping and colonization of popu… Mehr

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Produktdetails

ISBN: 978-0-7456-9222-7
EAN: 9780745692227
Produktnummer: 20086061
Verlag: Wiley
Sprache: Englisch
Erscheinungsjahr: 2016
Seitenangabe: 216 S.
Masse: H22.9 cm x B15.2 cm

Über den Autor

Leslie M. Meier is Lecturer in Media and Communication at the University of Leeds. Her research examines the music and cultural industries, advertising, marketing and promotional culture, and consumer culture inside contemporary capitalism.