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Martin Evans

Applied Consumer Behavior

Buch

A concise and practical textbook that provides an applied treatment of the issues of consumer behaviour. Examples illustrate how the various points of theory can be applied; via case studies, problems, illustrations of marketing activity and clippings from the marketing press, mostly drawn from experience throughout Europe.

CHF 110.70

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Produktdetails

Weitere Autoren: Moutinho, Luiz / Van Raaj, Fred
  • ISBN: 978-0-201-56501-0
  • EAN: 9780201565010
  • Produktnummer: 25017451
  • Verlag: Pearson Academic
  • Sprache: Englisch
  • Erscheinungsjahr: 1996
  • Seitenangabe: 408 S.
  • Masse: 600 g
  • Gewicht: 600

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