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Frederick Newell

Why CRM Doesn't Work

How to Win by Letting Customers Manange the Relationship

Ebook (EPUB Format)

CRM was supposed to help businesses better understand their customers and increase efficiency. Yet most companies are not getting the return they expected. Is it possible to make customers happy and, at the same time, improve ROI? Is there a practical, affordable way to get customers to say what they really want? In Why CRM Doesn't Work, leading international marketing consultant Frederick Newell explains why it's time to change the game to CMR (Customer Management of Relationships). CMR allows companies to empower customers so they'll reveal what kind of information they want, what level of service they want to receive, and how to communi… Mehr

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Produktdetails


Weitere Autoren: Godin, Seth (Vorb.)
  • ISBN: 978-0-470-88480-5
  • EAN: 9780470884805
  • Produktnummer: 13832801
  • Verlag: Wiley
  • Sprache: Englisch
  • Erscheinungsjahr: 2010
  • Seitenangabe: 263 S.
  • Plattform: EPUB
  • Masse: 479 KB

Über den Autor


Frederick Newell, a leading international marketing consultant and CEO of Seklemian/Newell, has helped giant multinationals as well as small businesses around the world develop and manage customer relationship strategies to strengthen customer loyalty and increase profitability. Newell is the author of loyalty.com, Wireless Rules, and The New Rules of Marketing. He can be reached at frednote@aol.com.

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