Apple Confidential 2.0

Apple Confidential 2.0 chronicles the best and the worst of Apple Computer¿s remarkable story. Follow the company as it grows from upstart media darling to industry-leading powerhouse, falters under a series of disastrous executive decisions, takes its licks as technology whipping boy, and rebounds to profitability through innovation.This substantially revised second edition contains over 60 pages of new material, including several completely new or greatly revised chapters, as well as hundreds of fresh photos, illustrations, quotes, and timelines.Get the inside scoop on the people who made Apple an icon:- The forgotten founder who walked away from half a billion dollars- The CEOs who oversaw the company¿s rise, fall and resurgence- Steve Wozniak¿s adventures, including US Festivals and Wheels of Zeus- Steve Jobs¿ experiences in exile at NeXT and Pixar, plus his triumphant return to Apple- Jonathan Ive¿s brilliance as the industrial designer of the revolutionary iMac and iPodAnd full coverage of the products that blazed a trail of innovation:- The trials and tribulations of creating the original Macintosh- Details of the development of the Apple I, II, and III, Lisa, Mac clones, Mac OS X, Newton, NeXT, and Windows- How the iPod and iTunes are rocking the music world- A comprehensive timeline of every Macintosh model ever released and an extensive list of secret product code namesBy digging into forgotten archives, interviewing key players, and reading virtually everything ever written about Apple, Linzmayer separates fact from fiction to present the definitive history of the world¿s most colorful company. Whether you¿re a Mac fanatic, an Apple enthusiast, or a business or technology history buff, you¿ll find that Apple Confidential 2.0 is one of the most entertaining and informative books you¿ll read this year.