Brian Sheehan

Basics Marketing 02: Online Marketing

Ebook (PDF Format)

In keeping with advances in technology, and rapid consumer adoption of new media and new ideas, the possibilities for digital marketing are changing rapidly. This book will guide you through the major trends that exemplify forward thinking and which will continue to inspire great online ideas well into the future.Topics discussed include: the digital media revolution; e-commerce and e-branding; advertising on the web; the social web; online applications and mobile marketing; and ethical approaches. International examples, case studies and practical exercises will help you master the key concepts and techniques of online marketing so that you… Mehr

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Produktdetails

ISBN: 978-2-940439-75-1
EAN: 9782940439751
Produktnummer: 21414979
Verlag: Bloomsbury UK
Sprache: Englisch
Erscheinungsjahr: 2010
Seitenangabe: 184 S.
Plattform: PDF
Masse: 10'185 KB
Abbildungen: 50 colour illus

Über den Autor

Brian Sheehan is Associate Professor of Advertising in the S. I. Newhouse School at Syracuse University, New York. He has more than 25 years of professional experience with advertising agency Saatchi & Saatchi and currently acts as a consultant, managing their Toyota Worldwide Executive Board (TWEB). Brian is also an advisory board member of Fuhu, a China-US based internet-software company.