Tracy L. Tuten

Principles of Marketing for a Digital Age

Ebook (PDF Format)

Student-led in its design and development, the book incorporates digital marketing as central to what marketers do, and combines quality examples, assessment and online resources to support the teaching and learning of introductory marketing in a digital age. The author integrates digital and social media marketing throughout the chapters and through student involvement in the development of it, the text has been made to be approachable and to appeal to students, with infographics, numerous images, and an engaging writing style. It facilitates the flipped approach to classroom teaching and is supported by a number of features and activities i… Mehr

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Produktdetails

ISBN: 978-1-5264-8537-3
EAN: 9781526485373
Produktnummer: 31661885
Verlag: SAGE Publications
Sprache: Englisch
Erscheinungsjahr: 2019
Seitenangabe: 496 S.
Plattform: PDF
Masse: 17'677 KB
Auflage: 1. Auflage

Über den Autor

Tracy L. Tuten, Ph.D., is a professor of marketing and author of several books including co-author of the award-winning textbook, Social Media Marketing. Her first book, Advertising 2.0: Social Media Marketing in a Web 2.0 World, was followed by others on using social media and digital marketing for the enterprise, and the book, Advertisers at Work, which features interviews with luminaries in the field. Dr. Tuten's publications have appeared in such journals as Journal of Marketing Communications, Psychology & Marketing, and Journal of Business Research. A two-time Fulbright Scholar, she frequently speaks around the world on marketing topics. She's been recognized with teaching awards at her respective institutions and with national awards, such as the O'Hara Leadership Award in Direct & Interactive Marketing Education. In 2013, she was inducted into the Incredible Women of ECU series, which highlights female graduates of East Carolina University who have reached exceptional levels of achievement in their respective careers.