Debbie Millman

Brand Bible

The Complete Guide to Building, Designing, and Sustaining Brands

Ebook (PDF Format)

Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the steps in between. The author, who is the president of the design group at Sterling Brands, has overseen the design/redesign of major brands including Pepsi, Burger King, Tropicana, Kleenex, and many more.

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Produktdetails

ISBN: 978-1-61058-198-1
EAN: 9781610581981
Produktnummer: 35540030
Verlag: Rockport Publishers
Sprache: Englisch
Erscheinungsjahr: 2012
Seitenangabe: 312 S.
Plattform: PDF
Masse: 43'153 KB
Abbildungen: 300

Über den Autor

Normal0MicrosoftInternetExplorer4In addition to serving as the president of the design group at Sterling Brands, Debbie Millman is the chair of the Masters Program in Branding at the School of Visual Arts, she is the current national president of the AIGA, and she hosts Design Matters with Debbie Millman, on designobserver.com, a weekly radio show about design.