Trust Me, I'm Lying
Confessions of a Media Manipulator
The cult classic that predicted the rise of fake news-revised and updated for the post-Trump, post-Gawker age. Hailed as astonishing and disturbing by the Financial Times and essential reading by TechCrunch at its original publication, former American Apparel marketing director Ryan Holiday's first book sounded a prescient alarm about the dangers of fake news. It's all the more relevant today. Trust Me, I'm Lying was the first book to blow the lid off the speed and force at which rumors travel online-and get traded up the media ecosystem until they become real headlines and generate real responses in the real world. The culprit? Marketers a…
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Produktdetails
- ISBN: 978-1-101-58371-5
- EAN: 9781101583715
- Produktnummer: 17750892
- Verlag: Penguin Publishing Group
- Sprache: Englisch
- Erscheinungsjahr: 2012
- Seitenangabe: 320 S.
- Plattform: EPUB
- Masse: 2'387 KB
Über den Autor
RYAN HOLIDAY is the bestselling author of The Obstacle Is the Way, Ego Is the Enemy, Growth Hacker Marketing, Perennial Seller, and other books about marketing, culture, and the human condition. His work has been translated into twenty-eight languages and has appeared everywhere from the Columbia Journalism Review to Fast Company. His company, Brass Check, has advised companies such as Google, TASER, and Complex, as well as multiplatinum musicians and some of the biggest authors in the world. He lives in Austin, Texas.
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