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Marc O. Opresnik

The Hidden Rules of Successful Negotiation and Communication

Getting to Yes!

Buch

Every day we negotiate, whether in private or professional life. Discover the secrets of successful negotiation and learn successful negotiation techniques from a book packed with expert tips and practical examples! Discern what motivations lie behind the actions of your negotiating partners and learn how to prepare yourself optimally, keep a cool head in difficult situations and successfully implement the lessons of negotiation psychology! This modern counselor provides insights into economic, psychological and social aspects of negotiations in an innovative and easy -to-read manner. He turns gray theory into colorful reading.Dr. Sandra Mari… Mehr

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Produktdetails


  • ISBN: 978-3-319-35661-7
  • EAN: 9783319356617
  • Produktnummer: 20822128
  • Verlag: Springer International Publishing
  • Sprache: Englisch
  • Erscheinungsjahr: 2016
  • Seitenangabe: 152 S.
  • Masse: H23.6 cm x B15.4 cm x D1.2 cm 241 g
  • Auflage: Softcover reprint of the original 1st ed. 2014
  • Abbildungen: Paperback
  • Gewicht: 241

Über den Autor


Prof. Dr. Marc Oliver Opresnik is a Professor of Marketing and Management and Member of the Board of Directors at SGMI St. Gallen Management Institute, a leading international business school, and Professor of Business Administration at the Lübeck University of Applied Sciences. In addition, Dr. Opresnik is a visiting professor of international universities such as the European Business School in London and the East China University of Science and Technology in Shanghai. His experiences spans 10 years of working in management and marketing positions for Shell International Petroleum Co. Ltd. and is the author of numerous articles and books, including the international marketing textbook Marketing - A Relationship Perspective (Vahlen, 2010). Along with Kevin Keller and Phil Kotler, one of the world's leading marketing professors, he works as a co-author of the German edition of Marketing Management, the Bible of marketing, which will be released in 2014. As managing director of the consulting firm Opresnik Management Consulting, he works as a coach, keynote speaker and consultant to numerous international corporations, institutions and governments.

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