Bodo B. (Hrsg.) Schlegelmilch

The Routledge Companion to Strategic Marketing

Ebook (EPUB Format)

The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include up-to-date thinking on a diverse range of marketing strategy topics.Readers benefit from the latest strategic insights of leading experts from universities around the world. Contributing authors are from, among others, the U.S. (Berkeley, Cornell, MIT, New York University, Texas A&M), Europe (the Hanken School of Economics, INSEAD, the University of Oxford, the University of Groningen, WU Vienna) and Asia (the Indian School of Business, Tongji Univers… Mehr

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Produktdetails

Weitere Autoren: Winer, Russell S. (Hrsg.)

ISBN: 978-1-351-03864-5
EAN: 9781351038645
Produktnummer: 33800752
Verlag: Taylor & Francis Ltd.
Sprache: Englisch
Erscheinungsjahr: 2020
Seitenangabe: 506 S.
Plattform: EPUB
Masse: 4'616 KB
Auflage: 1. Auflage
Abbildungen: 41 schwarz-weiße Abbildungen, 5 schwarz-weiße Fotos, 36 schwarz-weiße Zeichnungen, 17 schwarz-weiße Tabellen

Über den Autor

Bodo B. Schlegelmilch is Head of the Institute for International Marketing Management at WU: Vienna University of Economics and Business, Austria.Russell S. Winer is the William Joyce Professor of Marketing at the Stern School of Business, New York University, U.S.