Brand From the Inside
Eight Essentials to Emotionally Connect Your Employees to Your Business
Praise for Brand from the Inside These days the claim that 'Our People Are Our Greatest Asset' has replaced 'The Customer Is Always Right' as the corporate slogan that is easiest to agree with yet hardest to put into practice. If you want to learn what it really means, you must read this book.-Marcus Buckingham, independent consultant; former senior consultant, The Gallup Organization; and author Eight out of ten companies do not do what this book recommends. The 20 percent who do are the most admired market leaders. It is impossible to do justice to the value this book offers in a sentence or two. You must-repeat, must-read it.-Dr. Jac Fitz-…
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Produktdetails
Weitere Autoren: Schumann, Mark
- ISBN: 978-0-7879-8523-3
- EAN: 9780787985233
- Produktnummer: 13829301
- Verlag: Wiley
- Sprache: Englisch
- Erscheinungsjahr: 2006
- Seitenangabe: 250 S.
- Plattform: PDF
- Masse: 1'161 KB
Über den Autor
Libby Sartain, senior vice president of human resources and chief people Yahoo, is responsible for leading Yahoo! Inc.'s global human resources efforts and for managing and developing the human resources team, focusing on attracting, retaining, and developing Yahoo!'s employees. Mark Schumann, ABC, is the former global communication practice leader for the consulting firm Towers Perrin. For more than twenty-five years, Schumann has counseled leaders of major businesses around the world on how to engage employees during challenging situations of defining change.
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