Marketing Your Service Business
Ian Ruskin-Brown's new book provides a basic grounding in marketing and then focuses on marketing techniques unique to small-and mid-size service businesses. The author goes beyonf the usual marketing mix of Posiitoning, Product, Placement, Promotion and Price to add five more elements for service businesses: Physical Evidence, Process, People, Time Related Issues and Capacity Management.
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Produktdetails
- ISBN: 978-1-85418-316-3
- EAN: 9781854183163
- Produktnummer: 1818168
- Verlag: Thorogood Pub Ltd
- Sprache: Englisch
- Erscheinungsjahr: 2006
- Seitenangabe: 260 S.
- Masse: H23.6 cm x B15.6 cm x D2.1 cm 458 g
- Gewicht: 458
Über den Autor
Ian Ruskin-Brown is a highly experienced consultant with an international client list. From 1984 to 1998 he was Course Director for the Chartered Institute of Marketing's courses on Marketing in the Service Sector. He currently runs the Marketing your Services course for Management Centre Europe.
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