BRICs and Beyond
Lessons on Emerging Markets
Doing business in emerging markets? What MUST you know? There are big risks as well as big opportunities Country risk - the impact of politics on business - is greater than ever Transparency, ethics and governance practice can be totally different in emerging markets If you don't understand culture - you will make mistakes from Day One Marketing to the BRICS and Beyond is a new art form There are products and services in emerging markets which you never thought about before There are ways of operating in emerging markets which are not in the textbooks Collaboration and alliances can be the name of the game - but you have to get it right
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Produktdetails
- ISBN: 978-1-118-35156-7
- EAN: 9781118351567
- Produktnummer: 13826309
- Verlag: Wiley
- Sprache: Englisch
- Erscheinungsjahr: 2012
- Seitenangabe: 304 S.
- Plattform: PDF
- Masse: 1'468 KB
Über den Autor
Dr Stephanie Jones is Associate Professor of Organizational Behavior at Maastricht School of Management (MSM), having graduated with a PhD from University College London, and a Bachelor's degree from the London School of Economics. Dr Jones has authored over 25 full-length internationally-published books on business and management. Her most recent books include Nelson's Way: Leadership Lessons from the Great Commander (Nicholas Brealey, 2005), textbooks for MSM on thesis writing, leadership and culture (Meyer & Meyer, 2007-9), Psychological Testing (Harriman House, 2010) and Leadership: Key Concepts (Sage, 2012). Previously a journalist and consultant, she has lived and worked in Hong Kong, China, India, Australia, Dubai and Kuwait. She teaches MBA students based across the world, in Asia, Africa, the Middle East, Eastern Europe and South America, especially courses on leadership, culture, corporate social responsibility and change management.
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