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Annelie Roggenkamp

Integration of location based services into the social CRM strategy

How can Foursquare be used as a CRM tool throughout the customer relationship life-cycle?

Ebook (PDF Format)

Master's Thesis from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Berlin School of Economics and Law, course: International Marketing Management M.A., language: English, abstract: This thesis aims at critically analyzing Foursquare from a customer relationshipmanagement (CRM) perspective. After elaborating on CRM and carefullyscrutinizing the mobile application and its functions, the author aims at investigatinghow Foursquare can be used as a CRM tool throughout the customer relationshiplife-cycle. Since large companies managing renowned brands usuallyhave more sophisticated tools to en… Mehr

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Produktdetails


  • ISBN: 978-3-656-43266-1
  • EAN: 9783656432661
  • Produktnummer: 24342071
  • Verlag: Grin Publishing
  • Sprache: Englisch
  • Erscheinungsjahr: 2013
  • Seitenangabe: 198 S.
  • Plattform: PDF
  • Masse: 8'624 KB

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