Integration of location based services into the social CRM strategy
How can Foursquare be used as a CRM tool throughout the customer relationship life-cycle?
Master's Thesis from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Berlin School of Economics and Law, course: International Marketing Management M.A., language: English, abstract: This thesis aims at critically analyzing Foursquare from a customer relationshipmanagement (CRM) perspective. After elaborating on CRM and carefullyscrutinizing the mobile application and its functions, the author aims at investigatinghow Foursquare can be used as a CRM tool throughout the customer relationshiplife-cycle. Since large companies managing renowned brands usuallyhave more sophisticated tools to en…
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Produktdetails
- ISBN: 978-3-656-43266-1
- EAN: 9783656432661
- Produktnummer: 24342071
- Verlag: Grin Publishing
- Sprache: Englisch
- Erscheinungsjahr: 2013
- Seitenangabe: 198 S.
- Plattform: PDF
- Masse: 8'624 KB
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