Jennifer (Hrsg.) Lees-Marshment

Political Marketing and Management in the 2017 New Zealand Election

Ebook (PDF Format)

This book reveals the market research, strategy, branding and communication behind the unpredictable 2017 New Zealand election result which saw Jacinda Ardern elected Labour leader just 8 weeks before the election to become Prime Minister. Utilising rich data sources that include a 250,000 Vote Compass survey and interviews with key political advisors, it explores the alignment of the policy of National, Labour, the Greens and NZ First with party supporters, demographic segments and undecided voters. It also analyses the leadership communication and branding of the leaders Bill English, Jacinda Ardern and Andrew Little, as well as the advert… Mehr

CHF 65.00

Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)

Versandfertig innerhalb 1-3 Werktagen
Versandkostenfrei

Produktdetails

ISBN: 978-3-319-94298-8
EAN: 9783319942988
Produktnummer: 28014566
Verlag: Springer-Verlag GmbH
Sprache: Englisch
Erscheinungsjahr: 2018
Seitenangabe: 158 S.
Plattform: PDF
Masse: 2'589 KB
Abbildungen: 38 schwarz-weiße Abbildungen, Bibliographie

Über den Autor

Jennifer Lees-Marshment is Associate Professor of Politics and International Relations at the School of Social Sciences at University of Auckland, New Zealand. She is author/editor of 12 books, including The Political Marketing Game (2011) and Political Marketing: Principles and Applications, 2nd edition (2014). Her research interests include political marketing, leadership, public input and governance.