Knowledge Management for Sales and Marketing
A Practitioner's Guide
While this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing environments it is also highly relevant to those engaged in the management or delivery of sales and marketing activities.
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Produktdetails
Weitere Autoren: Milton, Nick (Knoco Ltd, UK)
- ISBN: 978-1-84334-604-3
- EAN: 9781843346043
- Produktnummer: 11321551
- Verlag: Woodhead Publishing Ltd
- Sprache: Englisch
- Erscheinungsjahr: 2011
- Seitenangabe: 196 S.
- Masse: H23.2 cm x B15.8 cm x D1.2 cm 352 g
- Gewicht: 352
- Sonstiges: Professional & Vocational
Über den Autor
Tom Young is Chairman of Knoco Ltd. Prior to that Tom was founding member and Principal Coach of BPs Knowledge Management Team and Virtual Teamworking project. His understanding of cultures and industries and how to successfully interact with them, allows him to be equally at home in the Asia Pacific as in Wall Street. Dr Nick Milton is a director and co-founder of Knoco Ltd - a Knowledge Management consultancy comprised of seasoned knowledge management practitioners, mentors, and coaches. Knoco Ltd has been delivering successful and sustained Knowledge Management implementation to clients since 1999.
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