Routledge Handbook of Hospitality Marketing
This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective. The book uniquely combines both theoretical and practical approaches in debating some of the most important marketing issues faced by the hospitality industry.Parts I and II define and examine the main hospitality marketing concepts and methodologies. Part III offers a comprehensive review of the development of hospitality marketing over the years. The remaining parts (IV-IX) address key cutting-edge marketing issues such as innovation in hospitality, sustainabi…
Mehr
CHF 50.30
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
Versandkostenfrei
Produktdetails
- ISBN: 978-1-315-44551-9
- EAN: 9781315445519
- Produktnummer: 24433699
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2017
- Seitenangabe: 652 S.
- Plattform: PDF
- Masse: 25'877 KB
- Abbildungen: 32 schwarz-weiße Abbildungen, 9 schwarz-weiße Fotos, 23 schwarz-weiße Zeichnungen, 39 schwarz-weiße Tabellen
Über den Autor
Dogan Gursoy is the Taco Bell Distinguished Professor in the School of Hospitality Business Management at Washington State University, USA and the Editor-in-Chief of the Journal of Hospitality Marketing & Management. His research has been published broadly in refereed Tier I journals such as Annals of Tourism Research, Journal of Travel Research, Tourism Management, International Journal of Hospitality Management and Journal of Hospitality & Tourism Research. He has also developed and designed the Hotel Business Management Training Simulation (www.hotelsimulation.com), a virtual management training game where participants are divided into teams and assigned the task of running 500-room hotels in a competitive virtual marketplace.
19 weitere Werke von Dogan (Hrsg.) Gursoy:
Bewertungen
Anmelden