The Collaboration Challenge

Presented by The Drucker Foundation In these complex times, when no organization can succeed on its own, nonprofits and businesses are embracing collaboration for mutual benefits. Nonprofits are partnering with businesses to further their missions, develop resources, strengthen programs, and thrive in today's competitive world. Companies are discovering that alliances with nonprofits generate significant rewards: increasing customer preference, improving employee recruitment and morale, promoting brand identity, strengthening corporate culture, building good will, and testing innovations. In this timely and insightful book, James E. Austin demonstrates how to establish and manage strategic alliances that are effective and mutually beneficial. He provides a practical framework for understanding how traditional philanthropic relationships can be transformed into powerful strategic alliances. Insights and lessons are drawn from the experiences of over fifteen collaborations, including Timberland and City Year; Starbucks and CARE; Georgia-Pacific and The Nature Conservancy; MCI WorldCom and The National Geographic Society; Reebok and Amnesty International; and Hewlett-Packard and the National Science Resources Center. Austin reveals the traits and keys for success these distinctive alliances hold in common. From his analysis, nonprofit and business leaders will learn how to: Find and connect with high-potential partners Ensure strategic fit with a partner's mission and values Generate greater value for each partner and society Manage the partnering relationship effectively Perceptive, powerful, and practical, The Collaboration Challenge offers valuable insights on the process of creating and sustaining successful strategic partnerships between nonprofits and businesses.